Creating a website for visitors to enjoy can be a good starting point when building an online presence. Seeing a site from the point of view of the visitor might be a difficult discipline to acquire and adhere to.
It is sometimes the case that content is used because it is readily available and is used to puff a site or that the focus becomes that which the webmaster thinks it should be.
Carrying out a competitor and a customer and market analysis might provide information about what everyone else is providing and inspire ideas as to how the new website can be better.
If the owners of the start-up business have prior experience in the industry which they are planning to enter, they might well be aware, first-hand, of what customers want and also what they feel is lacking in the industry.
By aiming to fill gaps in either knowledge or products and services, the content should be customer driven and focused and therefore might have a reasonable chance of succeeding.
Reviewing personal preferences when using the internet might be a good way to examine attributes which make a good visitor website and those which lead a person to click on the back button and try again with the next domain in the list.
Particularly with larger websites, the locating of a specific piece of information might be problematic irrespective of the menu structure and page layout which is selected. The use of a site search might alleviate this issue by allowing visitors to access any page in the entire site from essential one location.
The positioning of the site search must however be intuitive otherwise it will not aid the process of visitors finding relevant information and topics.